Aeroflot has been named the strongest airline brand globally in 2017 by Brand Finance, the world’s leading independent branded business valuation and strategy consultancy.
Brand strength is based on observing the brand’s current performance, accessing the relevant beliefs, associations and attitudes in the minds of consumers, and estimating the brand’s future performance and profit streams.
About thirty factors are taken into account in determining the rating, including data points such as fleet size, average age of fleet, safety measures, number of employees, investments made by the company, financial and operating results, client loyalty as well as key industry ratings from Skytrax, IATA, Bloomberg, etc. The brand strength index measures the impact the brand has on the company’s commercial and operating activities, thereby acting as a measure of the effectiveness of the company’s marketing activities.
2017 marked the first year that Brand Finance issued a global brand strength rating for the airline industry.
The recognition of Aeroflot’s brand strength comes at a time when the company continues to strengthen its international offering, particularly offering convenient service between destinations in Europe and Asia via its modern hub at Moscow’s Sheremetyevo airport. Aeroflot has refined its multi-brand model, with premium carrier Aeroflot as the flag carrier.
Aeroflot, which celebrates its 94th year of operations in 2017, is one of the oldest airlines globally and one of Russia’s most well-known and most-loved brands. Thanks to a relentless focus on customer service and efforts to leverage the latest technology, Aeroflot is counted among the premium airlines in Europe according to a wide range of industry awards and passenger ratings.