Photo: shutterstockReading Time: 1 minute
During a press conference held at Japan Airlines Headquarters on Friday afternoon, T.B.L. Co., Ltd. Representative Director and President, Shingo Nishida, announced the name of Japan`s first medium to long-haul low cost carrier as ZIPAIR.
With the registration now official, the company will be established as ZIPAIR Tokyo Co., Ltd., as of March 8, 2019. As previously announced, the new carrier will prepare for launch during the summer schedule of 2020.
What about the name?
‘ZIPAIR Tokyo’ is a coined word derived from the English word ZIP, which describes speed, such as how fast time can pass when traveling on a unique airline.
In addition, the brand name incorporates the idea of traveling to destinations in various ZIP CODES, while aiming to create a calculated travel experience that encompasses the originality and ingenuity of the Japanese culture. And finally, the word Tokyo was added to the name, as the airline will be based in one of the most advanced cities in the world.