S7 Airlines, a member of the oneworld® global aviation alliance®, won three prestigious awards at the Eurobest advertising industry festival. In different categories the jury distinguished S7 Airlines promotion campaign #IWANTTOGOWHERE, and innovative project “Imagination Machine”, which was implemented as a part of the campaign.
The video #IWANTTOGOWHERE won a silver award in the Film category among companies of travel industry and transport. The promotion campaign was held in spring 2015. To create the video we turned for help to children – “professional” dreamers with boundless fantasy – and asked them to describe their dream world.
S7 Airlines also was awarded with a Grand Prix of the festival in the Interactive category for the project “Imagination Machine”, which was implemented in April of the current year. This project was also awarded with a silver award of the Branded tech off-line sub-category.
As a part of the promotion campaign #IWANTTOGOWHERE S7 Airlines presented in Moscow the Imagination Machine high-technology installation, which enabled to direct flights using the power of imagining. Video about this event is available in S7 Airlines YouTube channel.
Earlier in 2015 S7 Airlines received three Cannes Lions awards for the promotion campaign #IWANTTOGOWHERE. The video won a Silver Lion in the most prestigious category – Film Lions. Moreover during the Cannes festival S7 Airlines received two bronze awards in the Cyber category in Interfaces & Navigation and Live digital nominations for the project “Imagination Machine”.
Moreover the promotion campaign won industry awards: Clio Awards, Adweek Project Isaac, EuBea, Interaction Awards, FWA Site of the day, and an award of the Russian advertising festival “Idea!”.