Tag: airlines industry

Aeroflot Named Strongest Airline Brand in the World

Reading Time: < 1 minute Aeroflot has been named the strongest airline brand globally in 2017 by Brand Finance, the world’s leading independent branded business valuation and strategy consultancy. Brand strength is based on observing the brand’s current performance, accessing the relevant beliefs, associations and attitudes in the minds of consumers, and estimating the brand’s future performance and profit streams. […]