Why Has Air France’s Joon Airline for Millennials Failed?
2019-01-21Reading Time: 2 minutes A one-ear-old Joon, Air France’s subsidiary airline which target is millennials, has fallen short of parent airline’s expectations. Recently, Air France has announced about closing Joon and integrating it into Air France. The ambitious airline is aimed at “the millennials (18 to 35 year-olds), whose lifestyles revolve around digital technology”. According to the initial concept, Joon […]