Tag: Fern Fernandez

American Airlines’ New Ad Campaign Wants to Humanize the Airline

Reading Time: 2 minutes Two years after American Airlines launched ads focused on its passenger-friendly improvements — like new airplanes, more Wi-Fi and more business class flatbeds — the carrier is switching course with a new, more sophisticated campaign designed to “humanize” its message. The now-retired ‘Going for Great’ Campaign, “felt like it was a lot about us,” American […]