The airlines Lufthansa, Swiss and Austrian Airlines have been named as three of the most sustainable airlines by consumers in Germany. This is the result of the representative survey ‘Mit gutem Gewissen’ (with a clear conscience) carried out by the economic magazine Focus Money together with Deutschland Test and the analysis company ServiceValue. Those surveyed rated Lufthansa as the brand with the highest level of responsibility in the ‘Airlines’ category, thus rating it the most sustainable airline. Alongside Lufthansa, the Group airlines Swiss (2nd place) and Austrian Airlines (3rd place) were awarded a gold rating for particularly responsible conduct in the areas of ecology, economy and social issues.
The latest survey results acknowledge the commitment of the Lufthansa Group towards operating with responsibility in all areas, and honour the target-oriented investments of the airline group with regard to sustainable corporate governance. Already in early 2015, the Lufthansa Group received the renowned award ‘Eco-Airline of the Year’ by the US trade journal Air Transport World for the second time.
To name one example of the Lufthansa Group’s activities in the area of climate and environmental responsibility: The group is working vigorously on making the transport of passengers and freight as eco-friendly as possible. The passenger fleets of the Lufthansa Group only used an average of 3.84 litres of kerosene in 2014 to carry a passenger a distance of 100 kilometres (2013: 3.91 l/100 pkm). With this, as in previous years, the Lufthansa Group has managed to reach the demanding industry goal of an annual efficiency increase of 1.5 percent. By investing billions of euros in particularly fuel-efficient aircraft, a further reduction in brake specific fuel consumption is expected. Moreover, the group has been actively committed to improving noise protection for many years. Thus, the latest investments in sound-reduction vortex generators for the Lufthansa A320 family have led to a significant improvement in noise pollution for residents in the proximity of airports.
The study ‘Mit gutem Gewissen’ (with a clear conscience) is the largest survey from consumers’ perspective on brand-related sustainability. The opinions of 500 citizens on 1,000 brands from 56 sectors of industry were collected in 33 surveys with regard to social, ecological and economic responsibility.
Source: Deutsche Lufthansa AG