United Airlines Goes Blue: Unveils New Livery

Photo: United Airlines

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United Airlines has introduced its employees and flying community with a new aircraft livery. The airline said it is currently ongoing brand evolution.

“Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United’s heritage while bringing a more modern energy”, said the airline in the statement.

United Airlines

Previous Livery with a Pinch of Gold

The previous livery with a golden globe was introduced in 2010, when United merged with Continental Airlines. The merge was followed by the combined livery of he United name and the Continental Airlines “globe” identity and livery.

Livery of United until the recent refresh / United