United Airlines’ new premium business product—United Polaris—was unveiled today. The product rebranding includes all aircraft interiors, digital media, inflight service and airport lounges. It will be offered Dec. 1.
“This completely reconceived experience exemplifies the new spirit of United and the innovation, excitement and operational momentum across our airline,” United president and CEO Oscar Munoz said.
Designed in partnership with British firms Acumen Design Associates and PriestmanGoode, and manufactured by Zodiac Seats United Kingdom, each United Polaris seat will offer direct access to the aisle, 180-degree flat-bed recline and up to 78 inches of bed space.
The bedding is designed by Saks Fifth Avenue and includes duvets, day blankets and large and small pillows. Mattress cushions are available upon request as are gel-cooled pillows.
According to United, the Polaris seat offers privacy, coat and bag storage, a pull-out table with integrated tablet holder and charging points. Additional features include integrated personal stowage with latching door, a headphone hook and mirror, a do not disturb feature, a reading light and cocktail table. Lights and seat controls can be operated from any seat position. All meal service tableware and amenity kits have been rebranded as well.
In nine United airport lounges, sleep/rest pods will be available for business class passengers, as are private daybeds, showers and hot meals. The first lounge opens at United’s home at Chicago O’Hare on Dec. 1, 2016. Following in 2017, additional lounges will open at Los Angeles, San Francisco, Houston, Newark, Washington Dulles, Tokyo Narita, Hong Kong and London Heathrow.